From "GPT Engineer" to "Lovable" — Official Brand Consolidation Announced
Lovable announced its official brand transition away from its former name, “GPT Engineer.” The move unified the brand under “Lovable,” including for the existing users still on the gptengineer.app environment that had remained active even after Lovable’s launch in November 2024.
Details
- What the transition involved: Existing users of gptengineer.app moved to Lovable while keeping their login credentials, with existing projects and deployment environments preserved as-is
- Handling of the old domain: The existing site remained accessible via both lovable.app and the previous gptengineer.run domain
- Reason for the rebrand: The name “GPT Engineer” evoked a specific family of AI models (OpenAI’s GPT), which no longer matched the reality of a product that supports multiple AI providers including Anthropic and Google
- Continuity of mission: The company said that despite the brand change, its mission of democratizing “software that builds software” remained unchanged
What happened next
This brand consolidation let Lovable move forward in earnest as a single, unified brand. In April 2025, the company announced “Lovable 2.0,” a major feature expansion that further matured the product.