ElevenLabs Formally Enters Canada, Opening Its First Toronto Office and Doubling Local Headcount
ElevenLabs has officially announced a formal expansion into Canada. The company has appointed Max Lemmens as General Manager for Canada, will open its first Canadian office in Toronto, and plans to double the size of its Canadian team by the end of the year.
Details
- Local leadership: Max Lemmens has been appointed General Manager for Canada. He has previously guided large-scale deployments at companies like Revolut and Klarna, from commercial strategy through technical implementation
- Footprint: The company will open its first Canadian office in Toronto. Teams already exist in Montreal, Toronto, and Vancouver, and headcount is planned to double this year
- Existing traction: ElevenLabs already has 30,000 users in Canada, ranging from individual creators to major national telecom carriers
- Customer examples: TELUS Digital cut call-center employee onboarding time by 20% using ElevenLabs voice agents. Blackbox AI, used by 30 million developers, has also adopted the platform for natural-sounding coding agents
- Strategic context: Canada’s national AI strategy targets raising enterprise AI adoption from 12% to 60% by 2034, which the company frames as a growth opportunity
- Local government comment: Ontario Minister of Economic Development Vic Fedeli said, “We welcome ElevenLabs’ decision to open its first Canadian office in Toronto”
How to try it
- This is a business-expansion announcement, not a new feature for general users
- ElevenLabs’ speech synthesis and conversational AI features remain available as usual at elevenlabs.io