Gemini Usage in Southeast Asia Doubles in a Year — Google Publishes Its First Regional Report
Google published its “Gemini Southeast Asia Report 2026,” announcing that active users of the Gemini app across Southeast Asia have doubled over the past year. The company also revealed it will roll out “Gemini Spark,” a localized offering for Gemini Advanced subscribers with support for local languages.
Details
- Markets covered: Six countries — Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam
- Usage patterns: About 70% of prompts overall are entered in local languages (89% in Vietnam, 87% in Thailand, 84% in Indonesia)
- Devices: 75% of requests come from mobile
- Creative use: About 40% of overall usage is for generating new content. Image generation with Nano Banana reached 5 billion images over the past year, and song generation with Lyria 3 reached about 1 million songs in the region
- Input methods: Over 40% of input is via voice, photo, or video rather than text
- User demographics: About 40% of the region’s population is under 25, with young users driving adoption
How to try it
- Gemini Advanced subscribers in the six covered countries will gain access to “Gemini Spark” with local-language support on a rolling basis
- Integration with Workspace tools such as Gmail, Docs, and Slides is also set to be strengthened