Google Launches Universal Cart, a Cross-Retailer Shopping Hub Built on a 60-Billion-Listing Shopping Graph
Google launched Universal Cart in the US, a cross-retailer shopping hub designed to replace juggling browser tabs and screenshots across multiple stores.
Details
- What it does: lets users add products from different merchants to one cart while searching in AI Mode in Search or chatting in the Gemini app, keeping items saved to resume shopping later
- Price and stock tracking: draws on Google’s Shopping Graph, which contains more than 60 billion product listings, to send notifications about price drops and restocks for saved items
- Payment guidance: built on Google Wallet, it accounts for the benefits of a user’s saved cards, suggests which payment method to use, and surfaces relevant promo codes
- Checkout: users can pay with Google Pay in a few taps at participating merchants, or transfer items to a merchant’s own cart to complete the purchase on their site; named partners include Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and many Shopify merchants, with the merchant remaining the seller of record for confirmations and support
- Availability: rolling out in the US across Google Search and the Gemini app, following an earlier preview phase
What happened next
Universal Cart extends Google’s push to make Search and Gemini a starting point for commerce rather than just discovery, leaning on the Shopping Graph and Google Wallet infrastructure it has built over several years — positioning Google more directly against retailers’ own cart and checkout experiences while keeping those retailers as the seller of record.