OpenAI Tests 'Sponsored Agents' That Let Users Chat With a Business Directly From an Ad

OpenAI is testing a new conversational ad format called Sponsored Agents, alongside a set of new ad-creation tools and platform integrations for ChatGPT Ads.

Details

• Sponsored Agents: users who click a business-sponsored ad can start a clearly-labeled conversation with that business’s agent to ask clarifying questions before visiting its website, currently in limited testing with select U.S. advertisers
• Ad creation tools: marketers can build ads by writing natural-language prompts directly in ChatGPT Work, and Ads Manager now suggests AI-generated ad copy and imagery based on a campaign’s landing page and objectives, which advertisers must review and approve before anything goes live
• Automatic customization: advertisers can enable automatic headline and description adaptation to fit the context of a given conversation, plus automatic translation into a user’s preferred language
• New platform integrations: a HubSpot integration lets businesses create, track, and manage ChatGPT ads directly from their CRM, available now; a ChatGPT Ads app also launched in the U.S. Shopify App Store, with international rollout beginning September 23

What happened next

Sponsored Agents pushes ChatGPT Ads beyond static ad units into interactive, business-specific conversations gated behind a click, following the platform’s earlier milestone of a $1 billion annualized run rate — while the HubSpot and Shopify integrations extend ChatGPT Ads’ reach directly into tools marketers and merchants already use for campaign management.