Runway introduced Runway Ads, a tool that reads top-performing ads on Meta, Google and TikTok, generates on-brand variants for each placement and publishes the ones a user approves. It is included with every paid plan.
OpenAI is extending ChatGPT Ads to 26 additional countries, bringing availability to 89, and says over 100,000 advertisers have run campaigns since launch.
OpenAI introduced a new visual ad format shown during image generation on ChatGPT's Free and Go plans, clearly labeled and separate from generated images, alongside expanded attribution and incrementality-measurement partnerships with firms like AppsFlyer, Adjust, and Haus.
OpenAI extended ChatGPT Ads to seven new Southeast Asian and Taiwanese markets, bringing the platform to over 60 countries total after previously disclosing a $1 billion annualized revenue run rate reached in under 200 days.
OpenAI is piloting Sponsored Agents, a clearly-labeled conversational ad format letting users ask a business questions before visiting its site, alongside new ChatGPT Work and Ads Manager ad-creation tools and new HubSpot and Shopify integrations for ChatGPT Ads.
OpenAI says ChatGPT Ads reached a $1 billion annualized revenue run rate in less than 200 days, with tens of thousands of advertisers now live, self-service access expanding to India, Europe, and the Middle East/North Africa, and over 40 countries covered.
OpenAI is expanding ChatGPT Ads to 31 European countries including Germany, France, Spain, Italy, and the Nordics, its largest expansion since the February U.S. pilot, with ads shown only to Free and Go tier users.