Runway Becomes a Launch Partner on the OpenAI Marketplace
Runway announced on September 29, 2026 that it has joined the OpenAI Marketplace as a launch partner, making Runway Creative available to enterprise buyers who can now apply their existing OpenAI spending commitments toward Runway purchases.
Details
- New distribution channel: Runway Creative is now listed in the OpenAI Marketplace Directory, giving enterprise teams a direct path to procure Runway’s tools through commitments they already have with OpenAI
- Model lineup included: the bundle covers Runway’s own Gen-4.5 alongside Seedance 2.5, GPT Image 2.5, and ElevenLabs V4, spanning video, image, audio, and editing generation
- Core capabilities: teams can generate video and images from text, images, or existing footage, make edits through natural-language instructions, and use Runway Agent to plan, generate, and assemble full videos conversationally
- Scale claim: Runway says more than 60 million creators, filmmakers, and marketing teams already use the platform, with enterprise customers including Amazon, Robinhood, Dolce & Gabbana, and Microsoft
- How to access: interested enterprise teams can reach Runway’s sales team through the marketplace listing or the OpenAI business marketplace
What happened next
The listing goes live immediately in the OpenAI Marketplace Directory, giving large organizations a lower-friction way to adopt Runway’s creative suite without separate procurement. The move follows Runway’s “Runway for Adobe” integration announced earlier in September, continuing a pattern of Runway embedding itself into the software and purchasing workflows enterprises already use rather than competing purely on a standalone app.