ChatGPT Ads expands to 26 more countries, reaching 89 worldwide
OpenAI is expanding ChatGPT Ads to 26 more countries, taking availability to 89 countries. The company says more than 100,000 advertisers have run campaigns on ChatGPT in the roughly eight months since ads launched.
Details
- Scale: OpenAI says more than 1.2 billion people use ChatGPT each week.
- New markets: 14 more Latin American countries (including Argentina, Chile, Colombia and Peru), plus markets in Europe, the Middle East, Africa and Asia such as Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan. This follows earlier launches in Mexico and Brazil, Europe, and Southeast Asia and Taiwan.
- Who sees ads: Ads appear only on the Free and Go plans. Plus, Pro and Enterprise stay ad-free.
- How to buy: Through technology partners or self-service in Ads Manager.
- Stated principles: Conversations are kept private from advertisers, customer data is not sold, ads are clearly labeled and separate from answers, and advertising does not influence ChatGPT’s answers.
What happened next
OpenAI says the next phase will add ad formats, objectives, buying options and measurement capabilities, and that it is exploring more native ways for businesses to interact with consumers in ChatGPT. No timeline or pricing was disclosed. The main signal is that advertising is now a core part of how OpenAI funds free and low-cost access, so its privacy and answer-independence commitments are what users and regulators will watch.